PRESS KIT - FOR REVIEWERS & JOURNALISTS

Lightroom Tools - Press Kit

Everything you need to cover us, on one page. Facts checked, assets downloadable, a real person one email away.

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1. About Lightroom Tools

Lightroom Tools is a family of plugins for Adobe Lightroom Classic, built and supported by one developer, David Maizil. The through-line: everything runs on the photographer's own machine. Photos are not uploaded to our servers, there are no accounts, and the plugins keep working offline.

Seven plugins are live today ($19-$49, one-time purchase unless noted), and an iPhone companion app - Thumbs - launches in September 2026. This page covers the three products most worth your readers' attention; details on the rest are one email away.

2. Thumbs - the September launch

THE NEWS HOOK - NEW PRODUCT, NEW CATEGORY

One-liner: Thumbs moves photo culling from the desk to the phone - send a shoot from Lightroom Classic, swipe it anywhere, and every pick, reject and star rating lands back on the right photos in the catalog.

Why it's a story: culling is the most hated hour of a photographer's week, and Lightroom Classic photographers have never had a way to do it away from the desk without uploading their originals to Adobe's cloud. Thumbs sends small previews out, brings only decisions back, and works with no signal at all - the whole first pass of a shoot, done from a couch, a train, or an airplane seat.

Fact sheet

  • What: free iPhone app + Lightroom Classic plugin
  • Launch: September 2026, App Store
  • Price: app is free; free tier is permanent (one shoot at a time, up to 300 photos). $29/year lifts it to 5,000 photos per shoot, unlimited shoots
  • Pairing: no account, no email - Lightroom shows a 6-character code, typed once on the phone
  • Privacy: originals never leave the computer; only reduced previews travel, auto-deleted from the cloud after 90 days
  • Offline: download a shoot over wifi, cull in airplane mode, decisions sync back later - verified on a real flight (300 frames down, 150 swiped at altitude)
  • Requires: Lightroom Classic 6+ on macOS · iPhone, iOS 16+

Assets: product page at lightroom-tools.com/thumbs. App Store screenshots and a 60-second pair-push-swipe-fetch video land here before launch week - email us and you'll get them the day they exist.

3. Face Tagger

One-liner: face recognition for Lightroom Classic, running entirely on the photographer's own Mac - train it on two photos of a person and every other shot of them becomes a searchable Lightroom keyword.

Why readers care: Lightroom Classic never got the People view the cloud version has, and Adobe has said nothing about adding it. Face Tagger fills that gap without sending a single photo to a server - a genuine differentiator in a category where every alternative is cloud-based.

Fact sheet

  • Price: $39, one-time
  • Privacy: all recognition runs locally; works with the internet off after a one-time setup download
  • Output: real Lightroom keywords - usable in Smart Collections, filters, search and exports
  • Reads RAW (.ARW, .CR2/.CR3, .NEF, .RAF, .DNG) directly; tags people even when shot from behind
  • Requires: Lightroom Classic 6+ · macOS on Apple Silicon (M1+)

Assets: 90-second narrated demo video · poster still · product page at lightroom-tools.com/face-tagger (includes a live in-browser demo of the real matcher).

4. Google Photos plugin

One-liner: publish photos from Lightroom Classic straight to Google Photos - a native Publish Service, so edits re-publish with one click and removed photos are tracked.

Why readers care: photographers who back up or share through Google Photos otherwise export to a folder and drag-upload every time. This is the missing bridge, and the longest-shipping product in the family - a safe recommendation.

Fact sheet

  • Price: $19, one-time
  • Native Publish Service: re-publish edited photos, track removals, organize into albums from inside Lightroom
  • Privacy: photos go from the photographer's machine to their own Google account - nothing passes through our servers
  • Requires: Lightroom Classic 6+ · macOS

Assets: demo video · Publish Services panel · resulting Google Photos album · full step-by-step screenshot set on the guide page · product page at lightroom-tools.com/google-photos.

5. Boilerplate & fine print

Boilerplate: Lightroom Tools builds plugins for Adobe Lightroom Classic that run entirely on the photographer's own machine - no cloud upload, no accounts, no per-photo fees. Built and personally supported by one developer since 2025. lightroom-tools.com

  • Lightroom Tools is an independent product, not affiliated with, endorsed by, or sponsored by Adobe Inc. or Google LLC.
  • Every product carries a 30-day money-back guarantee.
  • An affiliate program is planned - want an invite when it launches?
  • Quotes, interviews, and additional screenshots: [email protected].